Privacy Policy for EFG Consultants

 

Effective Date: 01/01/2025
Website: www.efgconsultants.com

  1. Introduction

EFG Consultants (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, use, and safeguard your data when you interact with our website, including via the “Send us a message” feature and WhatsApp chat.

  1. Data Controller

EFG Consultants
Website: https://efgconsultants.com
Email: info@efgconsultants.com
Phone: 02080881144

  1. Data We Collect

We collect the following personal data:

  • Via “Send us a message” form: Name, email address, phone number, company name, and your message.
  • Via WhatsApp chat: Your WhatsApp username, phone number, profile photo (if shared), and message content.
  • Automatically: IP address, browser type, device information, and cookies (see our Cookie Policy).
  1. How We Use Your Data (Purposes & Legal Basis)

Purpose

Legal Basis

Responding to inquiries via website/WhatsApp

Legitimate interest (to provide services)

Improving our website/services

Legitimate interest (business development)

Complying with legal obligations

Legal obligation (e.g., tax laws)

Marketing (with consent)

Consent (optional)

  1. Data Sharing & Third Parties

We may share your data with:

  • Service Providers: IT support, cloud storage, and analytics partners (under strict confidentiality agreements).
  • WhatsApp (Meta Platforms, Inc.): When you contact us via WhatsApp, your data is processed by WhatsApp under their Privacy Policy. By initiating a chat with us via WhatsApp, you agree to WhatsApp’s privacy policy. We recommend not sharing sensitive personal data through this channel.
  • Legal Authorities: If required by law (e.g., fraud prevention).

International Transfers: WhatsApp may transfer data outside the UK/EEA. Meta complies with UK GDPR via the EU-U.S. Data Privacy Framework and UK Extension.

 

Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases:

  • Consent: When you voluntarily provide your data via forms or WhatsApp.
  • Legitimate Interests: To respond to your queries and improve our services.
  • Legal Obligation: Where required by law.
  1. Data Retention

We retain your data only as long as necessary:

  • Inquiries: 3 years after last contact (unless a longer period is required for legal claims).
  • Marketing: Until consent is withdrawn.
  1. Your Rights Under UK GDPR

You have the right to:

  • Access, correct, or delete your data.
  • Restrict processing or object to marketing.
  • Data portability (receive your data in a machine-readable format).
  • Withdraw consent (where applicable).
  • Complain to the UK Information Commissioner’s Office (ICO).

To exercise these rights, contact us at info@efgconsultants.com. We will respond within 30 days.

  1. Security

We implement SSL encryption, firewalls, and access controls to protect your data. Despite this, no online transmission is 100% secure.

  1. Cookies

We use cookies to enhance site functionality. Manage preferences via our [Cookie Consent Banner].

  1. Changes to This Policy

We will notify you of material changes via email or website notices.

  1. Contact Us

For questions or to exercise your rights:
Email: info@efgconsultants.com

Supervisory Authority:
UK Information Commissioner’s Office (ICO)
[Report concerns at ico.org.uk/make-a-complaint]

  1. Policy Updates

We may update this policy from time to time. Please check this page periodically.

This policy was last updated on 01/06/2025.